For the many small businesses that make up the channel, the struggle to stay afloat in 2020 was reminiscent of the last economic calamity—the great recession of 2008. Others made it through by a combination of resourcefulness, adequate cash reserves and innovation. Many small channel firms are facing these same tough times now, despite some stopgap measures by the federal government. A major part of the problem is that most channel companies serve SMB-sized customers, who themselves are floundering under the restrictions mandated by the pandemic. From a business model perspective, a new focus around business consulting skills is one way to maintain value to customers. Helping them prioritize initiatives during a down time and showing them how to use a cloud foundation to automate their organizations, cut costs and increase efficiencies will be key in 2021 and beyond.
The government should develop procedures and allocate resources to achieve sufficient resiliency, based on these priorities, for supply chains and critical systems to ensure the economic and national security of the United States. Usually a brand is defined by visual assets, like logos and print style, as well as defining characteristics. This makes developing and building your brand with consumers a critical, yet challenging task. Read on to learn how to leverage current event technology for big impact and see how live marketing events build brands and drive revenue. From live streamed NFL games to the masses recording themselves though Facebook Live, everyone is broadcasting in real time. Live streaming in the world of event marketing comes with great benefits, but it also comes with significant risks.
This requires governments to ensure their entire populations gain the needed digital literacy skills and have the means and opportunities to participate in the global digital economy. Making the whole greater than the sum of the parts represents the important global need for international collaboration. As we look for alternative ways to work, learn and play, there is tremendous opportunity for AR to provide an immersive experience we choose vs what we need. Biomedical advances have made it possible to identify and manipulate features of living organisms in useful ways–leading to improvements in public health, agriculture, and other areas. The globalization of scientific and technical expertise also means that many scientists and other individuals around the world are generating breakthroughs in the life sciences and related technologies.
Additionally, P-Tech, a $900,000 initiative in collaboration with IBM, enables high school students to earn an associate’s degree through a six year program and provides a formal pipeline for internships and full-time employment into the company. NYC Mayor Bill de Blasio has launched the NYC Tech Talent Pipeline, a $10 million industry partnership designed to deliver quality jobs for New Yorkers and quality talent for NYC businesses. Together with over 100 employers, including Microsoft, Verizon, Goldman Sachs, Google, Gilt Group, Facebook, AT&T, Etsy, Kickstarter, Infor, AppNexus, LinkedIn, and JP Morgan, the NYC Tech Talent Pipeline will announce new commitments. The Los Angeles High Impact Information Technology, Entertainment-Entrepreneurship, and Communication Hubs (LA HI-TECH) regional consortium makes it possible for 4,000 high school and community college students to acquire the skills needed for education and employment in these sectors, critical to the LA regional economy.
In fact, in the last year, MSPs themselves, based on their position as a management hub for hundreds or thousands of end customer environments, have become a target for hackers seeking access to those customers’ networks and data. In a CompTIA study last year of MSPs, more than half of respondents said that having cybersecurity skills in their arsenal was the No. 1 factor necessary to sustaining a healthy and successful MSP market over the next two years. And while this was a pre-pandemic finding, the emphasis on cybersecurity skills – and customer demand for them – has only grown. One of the more notable trends among MSPs in the last few years has been the shift to redefining their businesses almost exclusively around security, creating the category known as managed security services providers . MSSPs apply security-specific expertise across all customer systems, infrastructure, applications and data. Their portfolio spans a much more plentiful number of security services than the average MSP, including things like penetration testing, SIEM, ransomware protection, compliance audits and governance consulting.
Lynchburg is partnering with SharpTop Co., a local software development company, to develop and pilot a nanodegree program that will give students the practical knowledge necessary to enter a specific industry. The Lynchburg Beacon of Hope, a non-profit community partner, is developing a virtual career center to serve local students and to connect students with career and educational opportunities. Central Virginia Community College, a bridge between employers and the local workforce, is convening regularly with employers for feedback on curricula.